As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
Bring out the best in your braids with our new Boho Deep Wave texture, available in five tone-accentuating colors to make this your most beautiful braid season yet.
We're launching a new level of ease that seamlessly removes the layers of complication and time consumption from even the best hair styling routine.
The Pre-Styled Wig Collection is a curated capsule of natural hair wigs pre-everything, so you can do less and elevate each moment of your day, spending time wisely and intentionally doing the things you love with a look that's all you, anytime. With natural edges and parts, you'll preserve your precious time and texture underneath in a fully protective, ready-to-wear wig sans blending for effortlessly matching your natural curls or fully transforming your look without the burden of long-term commitment.
Pre-plucked, pre-bleached, and pre-washed wigs arrive ready to wear straight from the box, with the same precision cuts, high-quality curls, and haircare you'd spend more time and money achieving at a salon. We've honed our hairstyles to suit any occasion and celebrate all your best sides, from experimental bangs to signature curls and coils; each wig is quickly, easily, and comfortably securable with a 4-way stretch cap and adjustable band to ensure a snug, cozy fit, that you can install in one step and all on your own.
Meet the ladies of our newest luxe collection:
Gina
This is a sleek, sophisticated, and endlessly versatile 90s-inspired style with face-framing layers and a chic center part in Silk Press.
Nicole
Our best-selling For Kurls texture is re-interpreted in a captivating angular bob for a striking interpretation of Heat Free Hair's favorite flawless curl pattern.
Layla
Try on a seamless switch-up to test the waters with on-trend curtain bangs and lush, flowing lengths already curled to perfection.
Jasmine
Getaway-ready Soft Spiral lengths to instantly achieve the look of a fail-proof wash and go that's already moisturized, perfectly spiraled (without time spent diffusing), and finished with the texture-enhancing care of our signature PEK products.
Tatiana
The epitome of quiet luxury with refined curls in our For Koils texture, cut in a flattering shoulder-skimming style that’s already been expertly wand curled for you.
The Pre-Styled Collection launches Tuesday 4/30 at 8PM EST
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