The Beginning

We never just believed in the hair. We believed in the journey also.

Five years ago, “going natural” meant everything but adding hair extensions to your regime. It seemed like a departure from the greater community of women then proudly embracing their coils, curls and kinks as tomorrow’s version of “beautiful.”

That’s how it seemed, until we met women like us - women who knew that they could still join the natural movement, even if their natural beauty was enhanced. Like us, they wanted to look gorgeous in the process of whatever transition they were in - whether it had to do with their hair, their career, or even their relationship. We agreed to believe that natural hair extensions could make a woman still look and feel like herself, just more beautiful. We agreed that the actual journey to a new look was something beautiful, too.

In 2012, Heat Free Hair Was Born.

That’s how it seemed, until we met women like us - women who knew that they could still join the natural movement, even if their natural beauty was enhanced. Like us, they wanted to look gorgeous in the process of whatever transition they were in - whether it had to do with their hair, their career, or even their relationship. We agreed to believe that natural hair extensions could make a woman still look and feel like herself, just more beautiful. We agreed that the actual journey to a new look was something beautiful, too.

It’s About How You Feel, Not Just How You Look.

It’s no secret that hair changes not just how we look, but also how we feel. We’re honored to have played a part in enhancing the natural beauty of women around the world at different life stages. Together with our customers, we’ve celebrated the beauty of breast cancer survivors, brides-to-be, individuals suffering from alopecia, multitasking mothers, and every woman in between who, like you and me, wants to feel good in a look that really looks like her.