As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
Bring out the best in your braids with our new Boho Deep Wave texture, available in five tone-accentuating colors to make this your most beautiful braid season yet.
Bold, versatile, and unique, 4C hair is a crown of coiled beauty. With its tight, zig-zag pattern and natural volume, 4C hair exudes confidence and charisma. Unlike other hair types, 4C curls require plenty of moisture and a little extra care. Its defined texture allows for stunning styles such as a simple afro or an eye-catching protective updo. From boho braids to curls, Bantu knots to cornrows, 4C hair lets you express yourself in endless creative ways. 4C hair is to be loved, embraced, and proud of.
How to Care for 4C Hair
4C hair celebrates texture in its purest form, embracing natural roots and authenticity, but to thrive, it needs regular moisture, patience, and protection. Unlike other hair types, 4C hair is naturally delicate and prone to dryness. The uniquely tight curl pattern makes it difficult for the hair shaft to benefit from natural oils. But with a regular routine, catering to your hair type needs, your curls will flourish.
Moisture is key: It is important to establish a consistent moisturizing routine. Retain the hair’s natural oils by using a sulfate-free shampoo and follow up with a rich, hydrating conditioner. After washing, apply a leave-in conditioner and seal in moisture using the LOC (Liquid, Oil, Cream) or LCO method (whichever option works best for you).
Deep Condition: Deep conditioning weekly will help your hair restore moisture and improve elasticity.
Detangle Regularly: Gently detangle your strands with a wide-tooth comb or fingers. Make sure to dampen the hair and coat in conditioner to minimize breakage.
Protect Your Hair: Protective styles such as braids, twists, or buns help reduce daily manipulation and retain length. Additionally, sleep with a satin or silk bonnet or pillowcase to prevent friction and moisture loss.
Keep it Trimmed: Trim your hair every few months to prevent split ends and keep it healthy.
Best Styles for 4C Hair
Having 4C curls allows you to be an artist. Its natural volume and texture allow for a wide variety of versatile, stunning styles:
Twist-Outs - An everyday style that defines curls while maintaining softness and movement.
Bantu Knots - Offers a bold, regal look that doubles as a heat-free way to stretch and curl your hair.
Box Braids – A protective and low-maintenance option that not only looks fabulous but also retains length and reduces manipulation.
Senegalese Twists – Like box braids, a protective style that can be styled in various ways.
Afro – A chic, carefree vibe that celebrates your natural volume.
Flat Twists and Cornrows - Sleek options that can be worn alone or under wigs and scarves.
Frohawk – Perfect for formal occasions and with several variations, can create different looks.
Wash and Go – With the right styling products, you can define and hold your curls without causing flaking or dryness.
Styling your 4c hair can be easily achieved with moisture, gentle handling, and protection. With so many stylish options, you can keep things fresh and fun.
