As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
Bring out the best in your braids with our new Boho Deep Wave texture, available in five tone-accentuating colors to make this your most beautiful braid season yet.
Dealing with 4C hair can be a challenge, but once mastered, it’s the perfect canvas for self-expression. With its beautiful coils and endless versatility, 4C hair can rock anything from bold afros to sleek updos, protective styles, and creative braids. You can choose to keep it cute and simple for everyday wear or go all-out for a statement look. There will always be a style to match every mood and occasion. Embracing the uniqueness of your texture allows you to experiment with styles that are not only stunning but also protective and promote growth. There’s never been a better time to explore fun, fabulous looks that celebrate the beauty and power of the 4C crown.
Popular 4C Hairstyles
4C hair is extremely versatile and, with the right products and techniques, can be styled in a number of ways. Whether you're aiming for a low-maintenance look or something more elaborate, these top 10 hairstyles offer style, protection, and confidence:
Afro – Celebrate your texture with the classic fro. It’s bold, beautiful, and easy to create and maintain with regular moisturizing and pick-combing.
Twist-Out – Twist-outs give defined curls and volume. Simply twist damp hair with cream, gel, or mousse, let it dry, and unravel for a soft, curly look.
Bantu Knots – Stylish and functional, Bantu knots are great for stretching hair and creating heatless curls when taken down.
High Puff – This quick and simple go-to style gathers your hair at the crown, showing off your natural texture with ease.
Flat Twists – Flat twists are perfect for protective styling, as they are sleek, versatile, and easy to maintain for days or weeks.
Box Braids – A popular long-term protective style that allows for length retention and styling flexibility.
Cornrows – Simple and neat, cornrows keep your hair tangle-free and offer plenty of room for creative parting and patterns.
Wash and Go – This style highlights your natural curl pattern using leave-in conditioners and gels.
Wigs – Wigs have always been a top choice for their ability to allow you to switch up your look without manipulating your real hair.
TWA (Teeny Weeny Afro) – For those who big-chop or love low-maintenance, the TWA is a fierce and confident style choice.
These hairstyles not only highlight the versatility of 4C hair, but they also offer protection, style, and personality. Plus, they’ll never go out of fashion!
Caring for Your 4C Hair
Type 4C hair should be handled with care and flooded with moisture. Due to its tightly coiled texture and proneness to drying and breaking, hydration is key. Wash your hair using a sulfate-free shampoo or opt for the co-wash method. This helps to avoid losing your natural oils. Deep condition regularly to restore moisture and strength, and utilize the LOC or LCO method to lock in hydration for longer.
Always detangle gently, preferably with your fingers or a wide-tooth comb on damp hair. Try to avoid excessive heat and always sleep with a satin or silk bonnet to reduce friction. Lastly, trimming split ends and sticking to a consistent routine will keep your coils healthy and thriving.
