As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
As the natural hair movement started to gain traction ten years ago, my client began expressing a desire to embrace their texture. For the first time in our culture, the curls and the kinks we were born with was seen as something beautiful. I wanted to create a way for women to transition using protective styles that didn't require heat or chemical processing. I envisioned a collection with the perfect match for any and every natural texture - one that would celebrate, not conceal, our unique beauty. In 2012, Heat Free Hair was born.
Today, over half a million women around the world have revealed the versatility in all that it means to be natural.
Bring out the best in your braids with our new Boho Deep Wave texture, available in five tone-accentuating colors to make this your most beautiful braid season yet.
The truth is, being natural is having the versatility in embracing all that means to be natural, and that includes the occasional heat styling. So yes, big, curl wanded moments are okay and sometimes, absolutely necessary!
And since we don't believe in regrets, we've got an easy, effective solution that allows you to relish in your full natural hair journey.
Discover how you can revive your texture and breathe new life into your gorgeous curls, without succumbing to heat damage—ever.
Step 1. Drench your hair in hot water to release the thermal style.
This will allow you to immediately rehydrate your strands.
Step 2. Clarify your hair with Fresh Kept Secret.
The shampoo designed for hair extensions that rinses away product buildup and heat-induced straightness.
Step 3: Moisturize and hydrate your hair with New Condition.
Our conditioner specially formulated for hair extensions that produces unreal slip. Then use the HD Curl brush™ to detangle and encourage curl reemergence.
Step 4. Use the styling products in the Perfect Extensions Kit for Wavy/Curly textures.
Define your curls until you’ve achieved your desired texture and style.
Then apply our Curl Whipped Texture Defining Mousse (available in our P.E.K. for Wavy/Curly Textures) to smooth it out.
Step 5. Experience the healthy, hydrated, defined, and revived curls.
Shop for your texture-matched extensions here:
Then find the Perfect Extensions Kit to match your texture here:
Finally, complete your styling care for your extensions with our High Definition Curlbrush here:
